Fast, accessible stores don't
stay that way on their own.
Every app install, campaign page and new tag chips away at speed and accessibility. We audit your store, fix what's broken, and keep watch every month, with real manual testing rather than just automated scores.
The drift problem
Most stores weren't built slow.
They got slow.
Speed and accessibility rarely break in one bad release. They wear down a little with every change, which is why a one-off fix doesn't last and a monthly check does.
01 · APPS
Every install adds weight
Review widgets, pop-ups, search and upsell apps each bring their own scripts and markup. They're among the most common sources of both slow pages and accessibility failures we find, and uninstalled apps often leave code behind.
02 · MARKETING
Tags multiply quietly
A second analytics property here, a heatmap tool there. It's common to find several overlapping trackers on every page, sometimes firing before cookie consent is even set.
03 · CONTENT
New pages skip the checks
Landing pages, guides and campaign sections ship fast, usually without anyone checking headings, alt text, contrast, keyboard access or load time.
Why it matters
The numbers behind
the decision.
Every figure here links to its source, so you can check it yourself.
-
5,000+
digital accessibility lawsuits were filed in the US in 2025.
UsableNet, 2025 lawsuit report -
~70%
of those lawsuits were against e-commerce sites.
UsableNet, 2025 lawsuit report -
64%
of companies sued had under $25M in annual revenue. This isn’t only a big-brand problem.
UsableNet, 2025 lawsuit report -
95.9%
of the top million home pages fail automated WCAG checks, averaging 56 errors each.
WebAIM Million, 2026 -
1 in 4
US adults, over 70 million people, live with a disability. They are customers.
CDC, 2024 -
+8.4%
retail conversions from a 0.1-second faster mobile site, across 37 brands.
Deloitte & Google, Milliseconds Make Millions
Speed pays off in sales, too: when Vodafone improved Largest Contentful Paint by 31% in an A/B test, sales rose 8% (web.dev, Vodafone case study).
What we look after
Three areas. Pick one,
or let us handle all of them.
Each area has a clear monthly routine and its own share of fix hours. Combine them in the plan builder below.
01 · PERFORMANCE
Speed & code governance: Core Web Vitals, apps, tags
- Monthly Core Web Vitals report (real-user + lab)
- Tag & app governance, implemented by us
- Speed review of every new page and template
02 · ACCESSIBILITY
WCAG 2.2 AA, tested by people with screen readers
- Monthly automated WCAG scan and triage
- Manual screen-reader test of one shopping journey every month
- Full manual pass every quarter
- Accessibility statement and conformance report kept current
03 · PRIVACY & SECURITY
Consent order, third-party scripts, data exposure
- Monthly check that consent loads before tracking
- Third-party script and data-exposure review
- Review of new apps before they are installed
ADA, honestly
There's no ADA certificate.
Here's what actually protects you.
A lot of accessibility marketing sells certainty that doesn't exist. This is how we approach it instead.
What we won't tell you
- That your store is "ADA certified". No official certification exists for websites.
- That an overlay widget makes you compliant. Overlays don't fix the code underneath, and stores using them are still sued every month. In 2025 the FTC fined one overlay vendor $1 million for claiming its widget made sites compliant (FTC, April 2025; see also the Overlay Fact Sheet).
- That you're lawsuit-proof. Anyone can file. What matters is how well you can show the work.
What we will do
- Bring in-scope pages to WCAG 2.2 AA, the standard demand letters and settlements measure against.
- Test by hand with a keyboard and real screen readers, not just automated scanners.
- Document everything: an accessibility statement, a conformance report and a dated log of every issue and fix.
- Keep it current as your store, apps and content change.
We're engineers, not lawyers. Have your legal counsel review your accessibility statement before it's published.
How it works
Audit once.
Then keep it that way.
-
STEP 01 · WEEKS 1–3
Baseline audit
Every template tested: automated scans, manual screen-reader passes on your key shopping journeys, real-user speed data and a full inventory of scripts and apps.
-
STEP 02 · WEEKS 2–10
Fix the priorities
A ranked fix list, worked through in a duplicate theme. Theme code, app settings and vendor tickets, each with before and after evidence.
-
STEP 03 · MONTHLY
Watch every change
New pages and apps get checked before launch. Scans run monthly, and manual testing follows the schedule in your plan.
-
STEP 04 · QUARTERLY
Report & review
Clear reports on what improved, what was fixed and what's next, measured against the numbers we agreed at the start.
How we test
The tools behind
every report.
Accessibility
- Keyboard only: focus order, visible focus, no traps
- NVDA with Chrome on Windows
- VoiceOver with Safari on macOS and iOS
- 200% and 400% zoom, text reflow at 320px
- Colour contrast, motion and reduced-motion settings
- Automated scans with axe, WAVE and Lighthouse
Performance & privacy
- Google's real-user Core Web Vitals data (CrUX)
- Lighthouse lab runs on every template, mobile and desktop
- Page weight and request breakdown by third party
- Main-thread time per script and app
- Consent mode order: what fires before consent is set
- Data exposed in page source and public endpoints
Where to start
Not sure what you need?
Start from your situation.
Each one opens the plan builder with a sensible starting point that you can adjust.
RECEIVED A LETTER
We’ve had a demand letter or a complaint.
Talk to your lawyer first. Then we audit the issues the letter cites, fix them in a duplicate theme and give you a dated record of the work, followed by a full WCAG 2.2 AA program.
Start with “ADA readiness” →SLOW STORE
Our store feels slow, or ad costs keep rising.
Start with a speed sprint to get Core Web Vitals into the green, then light monthly monitoring so new apps and tags don’t undo it.
Start with “Speed sprint + watch” →SELLING IN THE EU
We sell to customers in the EU.
The European Accessibility Act has applied to online stores selling to EU consumers since 28 June 2025, including stores based outside the EU. Accessibility coverage plus a WCAG program is the place to start.
Start with “ADA readiness” →SHIPPING WEEKLY
We launch pages, campaigns and apps every week.
This is where drift is fastest. Growth coverage checks every launch for speed, accessibility and consent before your customers see it.
Start with “Scale-up care” →Probably not the right fit if…
- Your store is being rebuilt or re-themed in the next three months. Do it after the rebuild, or bring us into the rebuild instead.
- You need a certificate or a guarantee against lawsuits. Nobody can honestly sell either.
- Your store rarely changes. A one-time WCAG program and content pass may be all you need, with a check-up once a year.
European Accessibility Act: Directive (EU) 2019/882.
Plan builder
Build your plan.
See the price range as you go.
Start from a common plan or pick each part yourself. Prices are in USD. You get a fixed quote inside the range after a free 30-minute review of your store.
Frequently asked questions
Straight answers
before we start.
Will this make my store "ADA compliant"?
Do you use accessibility overlay widgets?
What about apps we don’t control, like reviews or loyalty?
Why do you cost less than a US or UK agency?
Why ranges instead of a fixed price?
Can we switch plans later?
What happens to fix hours we don’t use?
Do you work on our live theme?
Who does the manual testing?
We’ve received a demand letter. Can you help?
Does the European Accessibility Act apply to us?
We already had an accessibility audit. Do we need the baseline again?
Why does the accessibility baseline cost more than the others?
Not sure where your store stands?
Let's scope this.
Book a free 30-minute review. We'll look at your store's real speed data and a quick accessibility pass, and tell you honestly which plan, if any, makes sense.