Case Study · Skincare
A Shopify partner that grew
with the brand, not just a launch team.
Jaxon Lane already had a live Shopify store when we started working together in February 2025. What they needed wasn't a rebuild; it was a reliable technical partner who could handle subscriptions, attribution, security, and SEO as the brand expanded.
How it started
Introduced through a trusted referral.
Jaxon Lane was already live on Shopify, with an established skincare brand and growing US audience, when Karan Dubey (then working in growth at performance agency Tealbox Digital) introduced us to Jaxon Lane's CEO & Co-Founder, Jen Yu, in February 2025.
Tealbox was driving the marketing. What Jaxon Lane needed on the development side was a partner who could move at the same pace.
The challenge
A growing brand needed more than a freelancer.
Jaxon Lane wasn't looking for a redesign. Their store was live and their growth was accelerating. What they needed was a technical partner who wouldn't disappear after launch. Subscription workflows had to ship reliably, production issues needed same-day fixes, tracking systems had to migrate without breaking revenue attribution, and the site had to stay technically healthy as campaigns, integrations, and the catalog all grew at once. A one-off freelancer model isn't built for that ongoing pace, so Klickspell stepped in as their standing Shopify development partner instead.
What we built
An ongoing partnership, not a single launch.
Subscriptions & account experience
Built a dual-login system spanning Shopify and Recharge accounts, rewrote copy across login and subscription-management flows, and rebuilt the customer portal, recovering login and rewards functionality that had been lost during an earlier theme upgrade.
Affiliate & attribution infrastructure
Migrated affiliate tracking from ShareASale to Awin: stripped out the legacy code, stood up the new integration, and tested it end-to-end so revenue attribution didn't drop during the switch.
Product page & content systems
Shipped a dynamic third tab on product pages, a product-specific UGC video gallery, a founder's-video section with custom playback controls, a fix for a mobile PDP gallery-scroll bug, and carousel navigation added without touching the underlying theme.
Site integrity & security
Set up Cloudflare with a custom WAF rule to block malicious traffic from specific regions, resolved a malicious-link injection issue, added an SPF record for email deliverability, and shipped cookie-consent tooling, alongside same-day fixes like resolving a Safari login popup that was blocking checkout.
SEO & AI-search readiness
Fixed Google Search Console errors, a missing favicon, and duplicate product URLs in Google Merchant Center. We then updated robots.txt and implemented schema markup to ensure pages are readable by modern search and AI crawlers.
Continuous iteration
Dozens of smaller, steady improvements along the way (homepage rewards sections, footer and testimonial updates, blog formatting fixes, and mobile-view corrections), providing the steady polish that keeps a growing store reliable.
The result
Still their Shopify partner, today.
Working with Atul was always a delight. His exceptional communication skills, timely delivery of great work, and strong skills made him a pleasure to collaborate with. His curiosity and willingness to step outside his expertise made him a valuable asset to any project.
Jen Yu
CEO & Co-Founder, Jaxon Lane · ex-Google
More than a year into the relationship, Klickspell remains Jaxon Lane's go-to Shopify developer for urgent bug fixes, migrations, and new feature builds.
Want a Shopify partner
who sticks around
after launch?
Want a partner
who sticks around?
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